Jungle

Pioneering AI-generated game illustrations
and animations

What we did

(1) Brand Formula

(2) Color Palete

(3) Prototype in High Fidelity

(1) Illustration Style

(2) Illustration Framework with Comfy UI

(3) Animation Framework with Comfy UI

(Overview)

The gaming industry demands visual innovation that captures imagination and technical sophistication. Jungle, a pioneering web3 gaming studio, faced the challenge of creating a visual language for their groundbreaking mobile RPG shooter. Our approach would redefine game asset creation by leveraging the transformative power of AI-driven design.

(Challenge)

They approached us with an ambitious task: to create 75 static and animated character illustrations for their upcoming game, inspired by the thematic elements of seed, fruit, and juice within a forest setting.This project presented unique challenges:

(process)

We tackled the challenge by developing a proprietary illustration style, engineering a custom AI workflow using tools like ComfyUI and Stable Diffusion, and implementing iterative collaboration and refinement.

Step 01: We ran hundreds of Al tests for each theme

Step 02: In Comfyul, we organized the node connection workflow

Step 03: Using the Al In painting technique, we selected the areas to animate

Step 04: The first results appeared once the preset was complete

The project exceeded expectations in several ways. Rather than using AI just for creative outputs, our team evolved into tool makers— building custom frameworks that transformed how we approach design challenges.

The results

Efficiency and Quality

Instead of manually creating individual assets, we engineered intelligent systems that could generate countless variations while maintaining artistic coherence.

Inspiration and Connection

This collaborative human-AI approach reveals the true potential of generative design: not just in producing high-quality assets at scale, but in revolutionizing how creative problems are solved

Recognition and Scalability

The Jungle project demonstrates that AI's most profound impact on design isn't in automating existing processes but in enabling entirely new creative methodologies where designers craft sophisticated tools tailored to specific challenges—transforming the very nature of creative work itself.

Credits

MAAR

Creative Direction:
Fábio Simões, Pedro Burneiko

Design:
Pedro Burneiko, Paula Fernandes

Motion:
Francisco Mauro “Chicoh”

Client

Winnin
João Beraldo