AI/R

Designing the Future: A Unified Brand Ecosystem

What we did

Branding

(1) Brand Design System

(2) Strategic Narrative

(3) Unified color palete

(4) Shared Typography

(5) Scalable Digital Infrastructure

(6) Interactive Prototypes

(1) AI-enhanced creative asset generation

(the context)

AI/R, a global collective of six leading powerhouses in AI and digital services, sought to revolutionize technology consultancy and digital transformation models. Their ambitious goal: embed AI into every customer engagement and business platform. Despite their shared mission, each company had developed its branding in isolation, resulting in a fragmented visual identity.

(the challenge)

AI/R Group needed to unify six diverse company brands, create a cohesive yet flexible identity, enhance competitiveness in the U.S. market, and demonstrate technological sophistication.

(the process)

Our comprehensive branding delivered a unified visual identity with harmonized logo and design systems, AI-generated assets with innovative visual representations, scalable digital infrastructure with shared design components, and interactive prototypes for real-world brand experience testing.

Evermind:
The #1 Salesforce partner in LATAM revolutionizing businesses with CRM and AI-infused solutions tailored to your industry.

Avenue Code:
Cloud and software engineering expert, driving AI-powered innovation for top corporations with AWS and Google Cloud.

Webjump:
Enhances digital experiences with AI, specializing in e-commerce and Adobe-driven innovation.

Edgy:
Is dedicated to continual innovation as a trend forecaster and SEO incubator providing guidance and end-to-end Enterprise level SEO solutions

Compass:
Leads enterprise AI transformation with Microsoft Azure and AWS, pioneering Generative AI initiatives.

Invilla:
AI and cutting-edge technology for any challenge. Develops scalable digital solutions by integrating platforms and AI accelerators, partnering with AWS and Microsoft.

Specific challenges

(1) Disconnected visual identities across six brands (Compass UOL, Avenue Code, Invillia, Everymind, EdgyLabs, Webjump).

(2) Limited adaptability to digital-first environments.

(3) Difficulty conveying technological sophistication through existing brand assets.

(4) Need for a scalable system to support rapid growth in the competitive U.S. market.

(our Approach)

To meet these challenges, we deployed a multi-faceted strategy, blending cutting-edge technology with a collaborative, sprint-based workflow. Our approach revolved around three core pillars:

(1) Dynamic Systems:
We designed an adaptable brand ecosystem with a shared foundation of typography and color palettes, ensuring each company retained its individuality while being recognizably part of AI/R. The design system prioritized flexibility across digital and physical touchpoints.

(2) AI-Enhanced Creativity:
Leveraging Generative AI, we produced a high volume of unique visual assets at unprecedented speed and scale. These assets communicated the technological essence of the company, featuring abstract forms inspired by data flows, neural networks, and machine learning processes.

(3) Interactive Sprints:
Collaborating with client teams in Brazil and the U.S., we structured the project into sequential sprints, each delivering a visual mosaic to define aesthetics, a foundational brand guide, and a modular website framework that balanced consistency with customization.

(4) Prototype at Scale:
Delivered high-fidelity, interactive prototypes that allowed stakeholders to experience the brand ecosystem in real-time.

(5)Typography
We designed an adaptable brand ecosystem with a shared foundation of typography and color palettes, ensuring each company retained its individuality while being recognizably part of the AI/R Company. The design system prioritized flexibility across digital and physical touchpoints.

(6) Designed website frameworks that share structural consistency, enhancing user experience and reducing development costs.

(7) Enabled component sharing across brand sites, facilitating efficient content management and cross-brand collaboration

Image of four 3D metal tubes with a sleek, modern design in gray, illuminated by a red light.

(7) Established a distinctive yet unified visual language that evokes innovation, trust, and cutting-edge technology.

(8) Established a distinctive yet unified visual language that evokes innovation, trust, and cutting-edge technology.

The project exceeded expectations in several ways. This project highlights how we blended human creativity and machine power to deliver exceptional results, demonstrating the future potential of AI in scalable, high-quality brand design.

The results

Efficiency and Quality

Improved cross-company collaboration through shared digital infrastructure and brand tools.

Inspiration and Connection

Enhanced market positioning in the competitive U.S. landscape, reflecting AI/R’s commitment to innovation and excellence.

Recognition and Scalability

Streamlined content production and maintenance, saving time and reducing operational costs.

Credits

MAAR

Creative Direction:
Fábio Simões, Pedro Burneiko

Design:
Laissa Moreira , Bruna Sade, Fabio Simões

Strategy:
Bitnik / Mauro Cavalletti

Client

AI/R Group
Andre Piva, Marina Fornielles, Marcia de Ramos

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