Design has always been about solving problems within constraints. But what happens when those constraints fundamentally change? At MAAR, we're answering this question by reimagining the relationship between technology and creativity. Our approach goes beyond merely making things look good— instead, we build intelligent systems that evolve and adapt, maintaining their integrity while responding to changing contexts.
We keep our teams lean and agile, mixing senior talent with emerging voices who share a love for process, curiosity about tools, and obsession with craft. This blend of experience and new thinking, all empowered by AI, helps us create more together.
(Team)
(1) Fábio Simões
(2) Pedro Burneiko
(3) Laíssa Moreira
(4) Eduardo França
(5) Carolina Fioroti
Partner, CCO
A renowned creative leader, Fabio has excelled in design, innovation, and product development, playing a pivotal role in Nubank's global growth from 24 to 75 million customers through branding and content strategies. With experience at top agencies in Brazil and the U.S., he has worked with major brands like Nike, Toyota, and Coca-Cola. Now, as the founder of MAAR, he aims to redefine brand design.
Partner, Design
Pedro Burneiko is a Design Director with 15+ years in digital product design. Based in São Paulo, he's worked at MediaMonks, Work & Co, and Enjei, leading Latin American design teams focused on innovative visual systems. He seamlessly navigates between technological innovation and design, his award-winning work spans brands like HP, Nike, Google, and Getty Images. A pioneer in AI in Brazil and exhibited artist, he now leads global design innovation as founder of MAAR.
Designer
Laíssa Moreira is an award-winning designer with a background spanning design studios, agencies, and independent projects. Currently a Senior Designer at MAAR COMPANY, she brings together creativity and a genuine interest in technology and artificial intelligence. Her process is fueled by inspiration that comes from everywhere: art, algorithms, code, conversations, cultural insights. Throughout her career, she’s contributed to projects recognized on an international level, for her, design isn’t just about what’s seen—it’s about what’s felt, remembered, and carried forward.
Designer
Eduardo França is a graphic designer, a generalist by nature and multidisciplinary by practice. His work spans multiple design fields, from identity to editorial, motion to 3D, interfaces, packaging, and art direction. He is currently part of MAAR, where he develops visual systems that turn thought into presence and brands into living language, blending aesthetics, concept, and technological innovation. Born in the countryside of Brazil, he has previously worked with Tátil Design, BR/BAUEN, and Colletivo Design, a journey that reflects plurality, consistency, and creative depth.
Designer
Carolina Fioroti is a UX Designer and Web Designer passionate about creating intuitive and efficient digital experiences. She is currently part of the Maar team as a UX & DesignOps specialist, working on system development and process optimization to make them more strategic and scalable. She has experience in startups, where she has developed interfaces that blend aesthetics, functionality, and seamless user experiences.
Fabio Simões
Partner, CCOA
A renowned creative leader, Fabio has excelled in design, innovation, and product development, playing a pivotal role in Nubank's global growth from 24 to 75 million customers through branding and content strategies. With experience at top agencies in Brazil and the U.S., he has worked with major brands like Nike, Toyota, and Coca-Cola. Now, as the founder of MAAR, he aims to redefine brand design.
Pedro Burneiko
Partner, Design
Pedro Burneiko is a Design Director with 15+ years in digital product design. Based in São Paulo, he's worked at MediaMonks, Work & Co, and Enjei, leading Latin American design teams focused on innovative visual systems. He seamlessly navigates between technological innovation and design, his award-winning work spans brands like HP, Nike, Google, and Getty Images. A pioneer in AI in Brazil and exhibited artist, he now leads global design innovation as founder of MAAR.
Laíssa Moreira
Designer
Laíssa Moreira is an award-winning designer with a background spanning design studios, agencies, and independent projects. Currently a Senior Designer at MAAR COMPANY, she brings together creativity and a genuine interest in technology and artificial intelligence. Her process is fueled by inspiration that comes from everywhere: art, algorithms, code, conversations, cultural insights. Throughout her career, she’s contributed to projects recognized on an international level, for her, design isn’t just about what’s seen—it’s about what’s felt, remembered, and carried forward.
Eduardo França
Designer
Eduardo França is a graphic designer, a generalist by nature and multidisciplinary by practice. His work spans multiple design fields, from identity to editorial, motion to 3D, interfaces, packaging, and art direction. He is currently part of MAAR, where he develops visual systems that turn thought into presence and brands into living language, blending aesthetics, concept, and technological innovation. Born in the countryside of Brazil, he has previously worked with Tátil Design, BR/BAUEN, and Colletivo Design, a journey that reflects plurality, consistency, and creative depth.
We're redefining brand building by harnessing AI's transformative power throughout the creative process. Our capabilities span from branding to digital experiences, using artificial intelligence to transform static identities into living, evolving brand ecosystems.
(Capabilities)
(Branding)
Brand Design Systems
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Digital)
Website & Mobile Design
Component Systems
Motion Guidelines
UI Kits & Design System
UX Design
Prototyping
(Brand Intelligence)
Large brand models
Speculative Design
Brand Narrative
Brand Values & Behaviors
AI Dynamic Personas
(Content at scale, AI)
AI Photoshooting
AI Films
AI Packshots
Animated AI Packshots
AI illustrations systems
AI Animation
Lora Training
(Brand Design)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Brand Design)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Branding)
Brand Design Systems
Visual Identity
Verbal Identity
Typography
Photography guide
Illustration guide
(Digital)
Website & Mobile Design
Component Systems
Motion Guidelines
UI Kits & Design System
UX Design
Prototyping
(Brand Intelligence)
Large brand models
Speculative Design
Brand Narrative
Brand Values & Behaviors
AI Dynamic Personas
(Content at scale, AI)
AI Photoshooting
AI Films
AI Packshots
Animated AI Packshots
AI illustrations systems
AI Animation
Lora Training
(Content at scale, AI)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Brand Design)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Brand Design)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Brand Design)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Brand Design)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Brand Design)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Brand Design)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
MAAR is part of Landscape. Is trusted by the world’s leading companies to drive growth and bring innovative solutions to market. Together we can build and scale your core a production eco-system taking advantage of new technologies and innovation for modern brands.